our why


Project F ‘s founder Emma Jones has worked in the technology sector for 20 years solving people related challenges and came to realise that despite growing focus on and investment in diversity and inclusion (D&I) initiatives, no one had solved the evermore pressing problem of creating sustainable gender balance in technology teams.

Traditional D&I initiatives simply don’t solve the challenges found in the unique subculture of technology.

Having founded tech community Meetup group Men Championing Change in 2017, Emma got a glass-door view into the multitude of companies in Australia struggling with this global problem. Men Championing Change grew in popularity as more and more technology leaders came together month on month to discuss their issues in a safe forum where they could problem solve together.

The need for a holistic solution to help these companies tackle the issue became clear and increasing media attention on equality made it clear the time was right.

Challenges in hiring and retaining female tech’ talent is a daily reality for technology leaders who are under pressure to build, scale and develop their products at speed.

The good news is there are so many amazing women in the technology community in Australia and indeed the world, who simply want to grow and progress their careers in inclusive environments with great career prospects.

Project F has a direct line in to the women-in-tech community and the time to bring these two communities together is now.

Project F is building the bridge.



Our Vision

We want to see a world where women are flourishing in careers in tech’ alongside men, where organisations are thriving because of it and there is no ‘gap’ to mention.




Our unique program for organisations achieves results with:

  • executive sponsorship to ensure focus and accountability

  • a tech specific “health check” to identify gaps and develop a roadmap

  • promoting women in tech’ employer branding across ‘women in tech’ communities

  • pipelining female tech talent

  • female only search & selection for specific roles in tech

  • interview training for every female hired as a result of the program


We support great female talent in the tech sector with:

  • great career opportunities with companies who have demonstrated a commitment to developing diverse leaders in tech

  • tools, ideas, connections and resources to help inspire and encourage growth

  • access to a network of amazing women in technology careers, with inspiring events and high value connections






Founder and CEO Emma Jones

Former Global Head of Talent at SaaS fintech, Ansarada
Founder of; Future Of Work Australia and tech community Men Championing Change (Sydney & Melbourne)
25 year career spanning talent management, acquisition and strategy, people & culture consulting

Our brilliant advisors

Our advisory board consists of a number of high profile, quite brilliant individuals who are passionate about equality. The group meet regularly to advise in their area of expertise or knowledge base to add value and accelerate Project F’s charter.

Anthony Sochan Co-Founder, Think & Grow

Anthony Sochan
Co-Founder, Think & Grow

Laura Ford Senior Director of Growth, Indeed

Laura Ford
Senior Director of Growth, Indeed

Matt Aberline Principal, Aurecon

Matt Aberline
Principal, Aurecon

Roisin Parkes CTO, Gumtree Australia

Roisin Parkes
CTO, Gumtree Australia

Nikki Beaumont CEO, Beaumont People

Nikki Beaumont
CEO, Beaumont People

Natasha Sheppard CMO, inSynergy

Natasha Sheppard
CMO, inSynergy