our why


Project F ‘s founder recognised that despite growing focus on and investment in diversity and inclusion (D&I) initiatives, none have solved the evermore pressing problem of creating sustainable gender balance in technology teams.

Technology is a unique and tricky subculture that traditional D&I initiatives simply don’t work for.

Having created tech community Meetup group Men Championing Change in 2017, founder Emma Jones saw first hand how companies in Australia struggling with this global problem. Men Championing Change grew in popularity as more and more technology leaders came together month after month to discuss their issues in a safe forum where they could problem solve together.

Increasing media attention on equality made it clear the time was right.

Hiring, retaining and developing female tech’ talent is a major challenge for technology leaders who are under pressure to build, scale and develop teams and products at speed.

The good news is there are so many amazing women in the tech community who simply want to grow and progress their careers in inclusive environments with great career prospects.

Project F has a direct line in to the women-in-tech community and the time to bring these two communities together is now.

Project F is building the bridge.



Our Vision

We want to see a world where women are flourishing in careers in tech’ alongside men, where organisations are thriving because of it and there is no ‘gap’ to mention.




Take a look at our simple methodology that helps companies build better teams.






Founder and CEO Emma Jones

Emma Jones has amassed a career in talent acquisition, management and strategy that spans more than 25 years across global markets. Originally from London, Emma’s career has seen her live and work in the UK, US and for the last eight years, Australia. The majority of Emma’s career has centred in the IT&T sectors and since arriving in Sydney in 2011, on the digital technology sector.

Notably, Emma built a stabling enterprise channel for tech start-up specialists Mitchellake before joining Australian SaaS success story Ansarada as Global Head of Talent, building a world class talent capability and scaling up to more than double its headcount in two years.

After Ansarada, Emma founded talent strategy consultancy Future Of Work Australia and thriving not-for-profit tech community Men Championing Change (Sydney & Melbourne) before embarking on new venture Project F.


Business & Marketing Intern, Kyra Blake


Kyra is studying a Bachelor of Business and Creative Intelligence & Innovation at the University of Technology in Sydney (UTS). In 2018 Kyra placed second in UTS’ Hatchery incubator program and in addition to her internship with Project F, has gone on to start her own women’s networking society at UTS. KYHO Networking came as an idea to create an opportunity for all women at UTS to develop marketable skills and expand their professional and trans-disciplinary networks.

Our brilliant advisors

Our advisory board consists of a number of high profile, quite brilliant individuals who are passionate about equality. The group meet regularly to advise in their area of expertise or knowledge base to add value and accelerate Project F’s charter.

Anthony Sochan Co-Founder, Think & Grow

Anthony Sochan
Co-Founder, Think & Grow

Laura Ford Senior Director of Growth, Indeed

Laura Ford
Senior Director of Growth, Indeed

Matt Aberline Principal, Aurecon

Matt Aberline
Principal, Aurecon

Roisin Parkes CTO, Gumtree Australia

Roisin Parkes
CTO, Gumtree Australia

Nikki Beaumont CEO, Beaumont People

Nikki Beaumont
CEO, Beaumont People

Natasha Sheppard CMO, inSynergy

Natasha Sheppard
CMO, inSynergy